My Professional Journey
I've always been fascinated by technology, but I started my career in marketing strategy. While working on digital transformation initiatives, I noticed something important: the most impactful projects were led by people who could connect business objectives with technical possibilities. That dual perspective has become central to how I approach software engineering. Rather than just writing code that works, I focus on building user experiences that solve real problems and deliver measurable business value.
One campaign changed my perspective completely. We revitalized a company's digital presence, tripling search traffic and doubling online revenue. But what fascinated me wasn't the marketing win—it was watching how technical decisions amplified every strategic choice we made. I kept diving deeper into the code, understanding how each technical change influenced user behavior. That's when I realized I didn't want to just plan digital experiences. I wanted to build them.
My marketing background gave me insights into user psychology and business strategy, but I needed technical skills to actually create the solutions I was envisioning. So I went back to school for computer science, not abandoning my marketing knowledge but building on it.
Now I work with React, TypeScript, and full-stack development, but I approach projects differently than most developers. When building interfaces, I think about user flows and business goals, not just technical implementation. When architecting solutions, I balance what's technically possible with what users actually need.
This lets me translate between teams. I can turn business requirements into realistic technical plans and ensure development work creates experiences users want to engage with. What drives me is building technology that serves real purposes—every feature connects technical execution with strategic thinking.
Technical skills are common in this field. Business understanding less so. I bring both, and that's where effective user experiences come from.