My Professional Journey
The most important shift in my career happened when I realized something simple. Companies do not struggle because they lack ideas. They struggle because the gap between their goals and their technology is too wide. That gap slows decisions, breaks workflows, and limits growth. I became focused on closing it.
I started in marketing, working directly with customers, collecting data by hand, and figuring out how to move the needle with limited tools. I spent years inside the day-to-day work, learning what actually drives results and where teams lose time. That experience helped me understand business operations from the inside, not from a distance. I saw real challenges, real inefficiencies, and real opportunities for better systems.
As I worked through campaign strategies and customer insights, I kept seeing the same pattern. The right idea was often there, but the tools were not. Teams were slowed down by manual processes that could have been automated or improved. That pushed me toward the technical side of the work. I studied computer science and began building software that could support the same outcomes I had been pursuing manually, but with much more clarity and scale.
Now I bring both perspectives together. My marketing background lets me understand where technology needs to fit and what it needs to accomplish. My engineering experience gives me the ability to build the systems, workflows, and automations that make those results possible. This combination helps me see the path from business goals to working solutions in a way that is practical and grounded.
A lot of companies want to use AI and modern automation, but they struggle to fit it into their real workflow. I focus on solving that problem. I build tools that use AI where it genuinely helps, whether that means better personalization, cleaner data flow, or reducing repetitive work. My aim is always the same. Support teams with systems that feel natural, predictable, and helpful.
I work closely with leadership, marketing, and development to turn goals into clear technical plans. I design systems that lift the workload off teams instead of adding more to it. When a process becomes faster or when the data becomes easier to trust, that is the part of the work that matters. The result is a business that can move with more confidence and make better decisions.
This is what I bring to a role. A strong understanding of how businesses operate, a solid technical foundation, and a steady focus on building tools that help people do their best work. When the technology supports the strategy, teams can move farther and faster. That is the outcome I build toward.
Email Me
